IVL is a market leader in the polyester value chain. In order to maintain this position and drive consistent, sustainable growth, we believe that good Customer Relationship Management (CRM) is an integral part of our long term success. Customer Engagement is our key strength and be part of our sustainability strategy.
Customer Engagement is our key strength and an important part of our sustainability strategy. There are various communication channels available to collaborate, and listen to the advice of our customers, as well as better understanding their needs. The channels include regular interactions through meetings, tele-conferences by respective executives, senior management, including our CEOs and Group CEO, and our Annual Customer Satisfaction Survey.
Overall average Customer Satisfaction Index (CSI) and Customer Retention Rate (CRR)
The Customer Satisfaction Survey enables us to understand our customers’ needs and their satisfaction with our products. This, in turn, helps us to foresee our customers’ future plans. In 2018, the Customer Satisfaction Index maintained a consistently high level at 86.01%, even though the number of responses from our global operations was higher than in 2017.
2019 CSI Target
Customer Satisfaction Measurement of Global Operations